Are you a new small business owner?
Or have you been in business a while and are looking for creative ways to promote your business?
Either way, you’ve come to the right place.
What’s happening right now?
You’re busy, tired and overwhelmed with how to come up with ideas for promoting your business.
You want it to grow on autopilot, right?
You don’t have the money for expensive advertising and you are looking at ways to stand out from your competitors.
You’re worried about ‘falling behind’. And if you’re not utilising social media marketing as part of your small business strategy, you could be…
But… don’t worry!
Follow these easy-to-implement tips for your business and you will be soaring above the rest!
Here’s what you will get:
- How to set up your social media accounts. Why it’s important and what to post.
- Know your audience. (Find out exactly who they are)
- Your message – what is it EXACTLY that you do and why this is important.
- What do your future clients want?
- What to put on your website (what companies to use)
- How to create sizzling social media posts that speak to your target market.
- The power of FREE.
- How to ‘keep’ your clients and followers coming back.
- Amazing resources that will supercharge your online business!
- How to automate a social media marketing strategy for your small business! Pulling everything together. (The good bit!)
And much, MUCH more!
Tip 1 – Set up your social media accounts
Why starting small and focusing on engagement with ensure your success.
Why should I use Twitter for my small business?
It’s free marketing. It doesn’t cost to post about the benefits of your business. It’s great for brand awareness and to engage with your customers and other businesses.
You will be able to keep track of what is going on and get a feel for what your customers maybe experiencing in relation to your business. Eg. during the pandemic, many people were losing their jobs, money maybe tight so when you post, you can take this into consideration.
You can directly speak to your customers for good and for bad. More importantly, if they have a complaint and you get back to them instantly, you could turn a disgruntled customer into your biggest fan!
You can include links to your website and drive more traffic to your products. make sure you highlight the benefits to your customers rather than the features of your products.
For instance, if you were to advertise a new TV you are selling, don’t focus on the mechanicals, focus on the experience your customer will get.
‘You will be able to watch your favourite programme with so much more clarity and immerse yourself…’
You can post links to your other social media sites such as your instagram, blog, Pinterest sites etc.
You can also follow your competitors and see what they post. And do BETTER! Bring more value to your customers, post more relevant content.
More info can be found: https://knaptonwright.co.uk/10-reasons-use-twitter-business/
Start small, don’t think you have to be an expert in EVERYTHING right away (I can help you with this if you struggle)
How to set up a Twitter account.
How to use Instagram to promote your business
Go behind the scenes of a typical day
What should you post on Instagram to promote your business?
Use the instagram stories feature to:
Sneak peeks of new releases.
Make sure you fill out all of the space for your bio. This can be how you get searched for. Include your website (if you have one at this stage or include any other place people can follow you)
Make sure you use hashtags for each post. You can use a maximum of 30.
Where to find the hashtags?
Look at 10 of your competitors and make a note of which hashtags they use and include these. Or, you can use this website and type in:
Best hashtags for Photography
More tips to promote your small business on Instagram
Set up a Facebook page & a group page
Why should I use Facebook to market my business?
Create posts about the benefits of your business that can be shared.
Drive traffic to your website.
Educate your followers about your niche in order to position yourself as an authority in your field.
Drive people towards your email list (more on that)
Use Facebook ads to target your audience by behaviour, location and interests.
See what your competitors are posting and do better!
Tip 2 – Know your audience- Find out EXACTLY who they are and what they want. Remember the phrase ‘What’s in it for me?’ whenever you promote something to your customer.
It’s not about you, it’s about your client. What’s in it for them?
If you constantly advertise saying ‘We are brilliant, BUY our product NOW!’ the natural subconscious thought your client will say is:
‘So? How will you help me? What’s in it for me?’
Using surveys and polls for your business marketing is great to find out EXACTLY what your customers want, need and what their problems are.
You should have a number 1 focus to SOLVE THEIR PROBLEMS.
How to set up a survey in google forms for free
Then, you should post content regularly highlighting what their problems are and EXACTLY how your business can help them. Focus on the experience rather than the features.
Tip 3 – What is your overall message?
Sum up exactly what your business does. This helps draw your ideal clients and customers towards you and also eliminates customers you don’t want. Think of a simple phrase or message.
Eg. ‘We help you discover amazing new places’ (if you are a travel agent for instance)
‘Feel better, feel fitter, live longer…’ (if you are a personal trainer)
What’s YOUR overall message?
Display this message on your website, in your email signatures, in your social media bios.
We help people…….
We help you discover…..
We look after people who……
Why is this important?
It shows people straight away that you are an authority in that field and also what you don’t do so you only attract people who are wanting that service.
Type into google and see what comes up for your niche.
If you are a personal trainer, and you help people lose weight. Here is how you can find out what your target market are looking for.
You can then create posts and videos using these search terms as your headings.
Are you struggling with losing weight after pregnancy?
Tips for losing weight at home
You can go one step further and use what is called ‘Alphabet soup’ and type in the letter ‘a’ after losing weight, and then ‘b’ and all of those suggestions are what people are typing in.
See the example: I typed in ‘losing weight a’
You can create posts or videos to include:
Tips on losing weight after 50
One more example: ‘Losing weight b’
For whatever business you have, you will get LOTS of content ideas for videos and posts that will ensure you are posting EXACTLY what your target market are looking for.
Tip 5 – What to put on your website
Find out what to include on your website and which companies to use
Your overall message: We help people…..
A clear description of who you are and how you help people. (If you struggle with this, I will leave my details at the bottom. I can do this for you)
Make sure your website address is simple, easy to type and is relevant to your business. eg. JohnSmithFitnessTrainer.Com is good as Fitness Trainer is a keyword and people will know exactly what they are getting.
Your contact information that is easy to find and up to date.
Customer testimonials; even just brief one-two sentences. This helps with credibility.
An obvious and single call to action (CTA). Don’t give your customers too many options, a confused customer will not be a customer, they will look for the solution elsewhere.
eg. make the only call to action: Contact us now for a FREE consultation (for example)
Focus on your client, what are the benefits to THEM to coming to your business over somebody else’s?
What is your unique selling point? You can get ideas from your surveys that you did.
* Write a simple step-by-step process on how they can book you and what will happen after each stage so they can ‘see it’.
Have your social media icons clearly visible so even if at first, they don’t become a client, they can follow your content.
More information: https://www.entrepreneur.com/article/217499
Who should you use?
Depends on your expertise and budget, but here is a run-down:
Tip #6 – How to create social media posts that speak to your target market
You’ll learn how to create sizzling content for your target market
After looking at the replies to your surveys/polls. (Spend a lot of time of this section) you will know what to include in your social media posts. Eg. If somebody says they are worried about being judged by a counsellor in their survey, your social media post can be:
*’Worried about being judged? Here are 5 reasons for you not to worry….’
You can post on twitter, encourage people to share on your Facebook page and create Instagram posts.
To make your posts more striking, you can use Canva.
Tip #7 – The power of FREE
Why giving away free products or services can help you market your small business.
It can help spread the word about your brand and business.
It reduces buyer risk and helps new customers come to your business.
Shows your generosity especially if the free product is something that solves a problem. (You will know what problem is solves by your research)
It can help you get feedback on your products.
You can do this by:
Giving away a free months’ subscription and double down on your customer service.
Give away a free 1st personal training session
If somebody buys in bulk give the first thing away for free.
Give away a free ‘plan’.
Tip #8 – How to ‘keep’ your clients and followers coming back.
Learn how to position yourself as an expert to your clients
Create an email list
Why is it beneficial?
Free marketing and higher return on investment.
When you get more confident, you can target your emails dependant on their behaviour. (have they opened certain emails etc.)
You own your email list, you are not dependant on a company staying ‘open’ i.e. facebook etc.
More information here: https://www.monsterinsights.com/why-collect-emails-benefits-of-building-an-email-list/
Companies you can use:
What to include in your emails
A welcome message
Thank them for support
How you are going to help them
Up and coming products that will enhance their lives
Videos you’ve created about your business.
AMAZING resources that will help you SUPERCHARGE your marketing for your small business.
PS. THIS IS BOOK 1 in a series that you NEED to read! (I wished I had read it earlier)
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
DotCom Secrets is not just another “how-to” book on internet marketing.
This book is not about increasing your conversions – yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.
Low traffic or low conversion rates are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).
What most businesses really have is a “funnel” problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you or repelling them.
Over the past decade, we have run tens of thousands of split tests to figure out which funnels work for almost every situation you can dream of. If your goal is to generate leads, we have funnel frameworks and scripts for that. If you want to sell a product or a service, there are frameworks and scripts for that as well.
The sales funnel frameworks that you will find on this audio have now helped literally tens of thousands of companies around the world to grow faster than ever before. This audiobook will give you access to all the processes, funnels, frameworks, and scripts that we use to scale our companies online so you can fix your funnel and turn it into the most profitable member of your team!
Book 2 in this series:
It doesn’t matter what message, product, or service you are selling online, if you don’t build a mass movement of people who will pay to hear your mes- sage, it’s unlikely you will achieve success.
Expert Secrets Will Help You TooFind your voice and give you the confidence to become a leader…Build a mass movement of people whose lives you can affect…Make this calling a career, where people will pay you for your advice…
Your message has the ability to change someone’s life.
The impact that the right message can have on someone at the right time in their life is immeasurable.
It could help to save marriages, repair families, change someone’s health, grow a company or more…
But only if you know how to get it into the hands of the people whose lives you have been called to change.
Expert Secrets will put your message into the hands of people who need it.
Book 3 in the series
Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won’t happen in government, and I don’t think it will happen in schools.
It’ll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It’ll happen because we are crazy enough to risk everything to try and make that dream become a reality.
To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.
Waiting for people to come to you is not a strategy.
Understanding exactly WHO your dream customer is, discovering where they’re congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That’s the big secret.
Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.
So now you are well on your way to promoting your small business and setting yourself apart from your competition!
You will no doubt find creative ideas on how to market your business on a budget.
I highly recommend you invest in the books selected as they offer immense value.
If you need any help with creating your business profile for your website, I offer a done-for-you service.